SAYSO

FOBO & The Goatest, for Old Spice

The Brief: Old Spice are one of the greatest marketing brands ever. And with great-ad-history comes great-future-ad-pressure. Now they need a hyperbolic, metaphoric campaign for their greatest product ever.

Introducing FOBO & The Goatest for Old Spice, by SAYSO...

🏆 More of my creative work...

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Always Goes Down, for Aussie Hair
Aussie Hair want a fun & playful concept that speaks to modern young women and stands out from the sea of same-boring haircare ads... See Always Goes Down →
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Hand Drawn Tales, for Coca-Cola
Coca-Cola call for creative to inspire a kinder, caring future. See Hand Drawn Tales →
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Stay Sharp App, for Gillette
Gillette need a way to nudge men into changing razor blades more often. The idea must influence behaviour and intercept routine... See Stay Sharp App →
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Yes You Can, for Pringles
Pringles need whismical words to shift the consumer mindset of their product from being a "premium purchase" to an "everyday purchase". See Yes You Can →
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Escape, for Calvin Klein
An iconic ad for an iconic brand... See Escape →
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He Is Human, for Lance Armstrong
The greatest cyclist, the scapegoat, or both? See He Is Human →
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OG Energy, for Nescafe
Nescafe want their instant coffee to be the most desired drink in the eyes of young UK consumers. See OG Energy →
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1 in 3, for UN WOMEN
UN Women want a message which will help end gender-based violence. See 1 in 3 →
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V Free, for Vodacom
Vodacom need new ways to convey value & re-engage with the people of South Africa. See V Free →
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Letcoin, for Gillette
Gillette ask a tough task of making the buying experience of shaving products more exciting, enjoyable, & memorable... See Letcoin →
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Don't Let Your Boys Sweat, for Bonds
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[*NDA*], for GSK
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[*NDA*], for Kantar
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[*NDA*], for Procter & Gamble
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Work page: sayso.co/work

sayso is an indie artist acknowledging the wurundjeri people and kulin nation as the rightful custodians of the land: always

🦄Contact

Let's make magic.

I'm currently available for creative work. So if you need ideas, campaigns, or world-class word work, let's connect.

🛍online shop

Online Now.

You can buy my art online and wear it and stay warm. It's made in Melbourne with love and comes with cuddles too.

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🦠Read My Covid Crisis