FOBO & The Goatest, for Old Spice
The Brief: Old Spice are one of the greatest marketing brands ever. And with great-ad-history comes great-future-ad-pressure. Now they need a hyperbolic, metaphoric campaign for their greatest product ever.
Introducing FOBO & The Goatest for Old Spice, by SAYSO...
SAYSO is an indie artist acknowledging the Wurundjeri People and Kulin Nation as the rightful custodians of the Land: always.