Letcoin, for Gillette
The Brief: Gillette need ideas to shift the relationship between men and razors into a more emotionally-connected experience which engages Gillette customers beyond the shopping aisle.
Introducing Letcoin for Gillette, by SAYSO...
SAYSO is an indie artist acknowledging the Wurundjeri People and Kulin Nation as the rightful custodians of the Land: always.