V Free, for Vodacom
The Brief: Vodacom is the leading network operator (by market share) in a country where smartphone penetration leads the world (at >80%). But they're facing serious challenge from several tech startups who are doing things differently. Vodacom needed new ideas to convey value, re-engage, and reconnect with the people of South Africa.
Introducing V Free for Vodacom, by SAYSO...
SAYSO is an indie artist acknowledging the Wurundjeri People and Kulin Nation as the rightful custodians of the Land: always.