SAYSO

Yes You Can, for Pringles

The Brief: Pringles is a standout brand with unique value and flavour in a world of crisp competition. However, consumers have a huge range of chips to choose from and often perceive Pringles as a premium brand for special occasions; not an "everyday purchase" product. Pringles need some key words to accompany their new tagline ("A can full of flavour") and reposition the customer mindset at the point-of-purchase.

Introducing Yes You Can for Pringles, by SAYSO...

๐Ÿ† More of my creative work...

โ†’
Escape, for Calvin Klein
An iconic ad for an iconic brand... See Escape โ†’
โ†’
He Is Human, for Lance Armstrong
The greatest cyclist, the scapegoat, or both? See He Is Human โ†’
โ†’
OG Energy, for Nescafe
Nescafe want their instant coffee to be the most desired drink in the eyes of young UK consumers. See OG Energy โ†’
โ†’
1 in 3, for UN WOMEN
UN Women want a message which will help end gender-based violence. See 1 in 3 โ†’
โ†’
V Free, for Vodacom
Vodacom need new ways to convey value & re-engage with the people of South Africa. See V Free โ†’
โ†’
Letcoin, for Gillette
Gillette ask a tough task of making the buying experience of shaving products more exciting, enjoyable, & memorable... See Letcoin โ†’
โ†’
Don't Let Your Boys Sweat, for Bonds
โ†’
[*NDA*], for GSK
๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค
โ†’
[*NDA*], for Kantar
๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค
โ†’
[*NDA*], for Procter & Gamble
๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค๐Ÿค
โ†’
FOBO & The Goatest, for Old Spice
Old Spice need a hyperbolic, metaphoric campaign for their greatest product ever... See FOBO & The Goatest โ†’
โ†’
Always Goes Down, for Aussie Hair
Aussie Hair want a fun & playful concept that speaks to modern young women and stands out from the sea of same-boring haircare ads... See Always Goes Down โ†’
โ†’
Hand Drawn Tales, for Coca-Cola
Coca-Cola call for creative to inspire a kinder, caring future. See Hand Drawn Tales โ†’
โ†’
Stay Sharp App, for Gillette
Gillette need a way to nudge men into changing razor blades more often. The idea must influence behaviour and intercept routine... See Stay Sharp App โ†’

SAYSO

Worldclass Art, Creative, & Websites ๐ŸŒŸ๐Ÿ†

ยทaoc
ยทclients
ยทservices
ยทcommercial work
ยทPrivate Work
ยทContact Me
ยท@SAYSOco
ยทยฉ 2022