Yes You Can, for Pringles
The Brief: Pringles is a standout brand with unique value and flavour in a world of crisp competition. However, consumers have a huge range of chips to choose from and often perceive Pringles as a premium brand for special occasions; not an "everyday purchase" product. Pringles need some key words to accompany their new tagline ("A can full of flavour") and reposition the customer mindset at the point-of-purchase.
Introducing Yes You Can for Pringles, by SAYSO...
SAYSO is an indie artist acknowledging the Wurundjeri People and Kulin Nation as the rightful custodians of the Land: always.